The AI Closer Playbook: what to sell, who to sell it to, and exactly what to say. pages, written by a closer who's done it, for people who'd rather have a good conversation than build software.
pages · 9 parts · 5 worksheets
While the owner is under a sink, the phone rings, and the new customer calls the next plumber. AI receptionists that answer those calls, book the job and text the owner already exist. What's missing are people who can explain that simply and sell it honestly.
That's a closer. This playbook shows you how to be one: with a real product, a real method, and a technical team behind you that builds everything you sell.
"You don't need to code. You don't need to be technical. You need to understand a business problem and have a good conversation."
Ivo Celi, from the introduction
In plain English: what it answers, what it books, what it hands to a person, and what it doesn't do. Four products, one page each.
Plumbing, HVAC, roofing, spas, restaurants, dental. A day in each owner's life, when they miss calls, and the best time to reach them.
The Google Maps method and a points-based scorecard. Twelve points or more means call them this week.
You tell them it's a sales call. It sounds backwards. It's why owners stay on the line.
In order, then silence. Plus the follow-ups that keep an owner talking.
"Send me an email." "We already have someone." "How much is it?" Calm, honest answers for each.
The small next step, the confirmation that makes meetings actually happen, and how to let the demo do the selling.
The agency model behind all of this: how margins work, how fulfillment partners get vetted, and twelve things we do every day.
A day-by-day plan from "I read a playbook" to "I have a meeting Thursday," with scorecards and a call log to print.
Nine parts, five printable worksheets, and a plain-English glossary. Designed to be read once, then kept open next to the phone.
The fifteen-minute demo meeting word for word, plus twenty discovery questions sorted by when to ask them. Printable one-page version included.
No. The playbook teaches the business side: finding businesses, having the conversation and booking the meeting. A technical team builds, installs and supports the products.
It's a field guide: a PDF you read once and then work from. If you want live coaching, demos and the full training afterwards, the AI Closer program is the next step, and the playbook tells you about it on the last page. You don't need it to use the playbook.
Instant download after checkout, plus a link by email so you can grab it on any device.
No. It teaches a method. What you do with it, how many conversations you have and how well you have them is up to you. Read the earnings disclaimer below.
If something's wrong with your download, email us and we'll fix it.
Earnings disclaimer. makes no guarantee of income. The AI Closer Playbook is educational. Results depend on your effort, your market and other factors, and many people who buy educational products earn nothing. This site is not part of Meta or Facebook and is not endorsed by Meta in any way. Full Earnings Disclaimer.